This awesome marketing ploy from Germany has all of our favorites: creative digital strategy, innovative outdoor advertising and, man’s best friend. Healthy dog food makers, GranataPet, have set up "fetching stations" in parks across Germany to encourage your dog’s healthy, active lifestyle. The Snackball Machine is simple: check in using the hashtag #Snackball and the machine will throw a tennis ball to your dog. If your dog returns it to the machine in the specified time frame, he/she will be rewarded with a healthy snack. A good cause with an equally good marketing strategy. Well done!
