We have no idea how a tiny London convenient store pulled this off, but it is incredibly cool! Drink Red Stripe beer = be rewarded with music. The whole store was rigged so that when someone grabbed a Red Stripe out of the cooler, various items around the store would move and play a song. If you were one of the lucky few who got to witness this in person, we can only imagine your shock. Very big props to the Kessels Kramer Agency that actually believed this crazy idea could work. (h/t Brandflakes for Breakfast)