When you’re McDonald’s, there’s a lot you can get away with. A terrifying children’s mascot may not be one of them. As part of its rebranding efforts to make its Happy Meals healthier, the company introduced a mascot aptly named Happy with a photo on its Twitter yesterday. The character is in the shape of a Happy Meal box and has eyes, arms, legs, feet and the creepiest smile ever. McDonald’s describes Happy as "a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating." As you can imagine, the Internet has not held back its mixed opinions. If it’s buzz that McDonald’s was trying to create, they got it. Then again, we aren’t the target audience…kids are. Still, try falling asleep with that image in your head. What do you think of the new McDonald’s mascot?