On THE MARK

Experiential Marketing in the Desert: Coachella 2019

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...

Bigger Than the McWhopper: McDonald’s Leads Hunger Campaign

Today, September 21, is the International Day of Peace. Organizations, companies, and brands across the world, including burger chain rivals McDonald’s and Burger King, along with several big corporations, have come together to seek donations for the World Food...

KFC’s Colonel Rebranding

Over the last few months, you may have noticed a change in Kentucky Fried Chicken’s advertising. In an effort to update the chicken chain’s image, they have ironically traveled back in time and resurrected the founder of the company, Colonel Sanders. This change comes...

Amazon Turns 20 and Celebrates with Prime Day

July 15 marks Amazon Prime Day! The popular e-commerce website is hosting a special event with Black Friday-esque sales in celebration of their 20th birthday. In fact, Amazon has stated that this one-day sale will be bigger than Black Friday. With Black Friday 2014...

Delta Airlines: A Viral Sensation?

If you have ever used the Internet, there is a good chance you have seen at least one meme or viral video.  Well, Delta has done the unthinkable and has managed to cram every Internet sensation into one video—their safety video.  Delta is after their own Internet fame...