The Basics of Branding

Mar 7, 2022 | Brands

In the past, some may have thought that a company’s brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating...

LinkedIn Rebranding: Colors, Fonts, Photography, & More

Jun 18, 2019 | Brands

What was initially a platform that was engineered with a focus on white collar professionals, LinkedIn has been working to become more inclusive for all professions, no matter the workplace. To work on changing the company’s image, LinkedIn has officially...

Experiential Marketing in the Desert: Coachella 2019

Apr 17, 2019 | Brands, Marketing

It’s that time of year again when more than 100,000 music fans, celebrities, and social media influencers head to Indio, California for the melting pot of music performances, exclusive parties, and brand activations that is Coachella music festival. Often referred to...

Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses

Nov 13, 2018 | Brands, Marketing, Social Media

Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands every day that are using social media as a major platform to sell their products and services. This holiday season, Facebook...

Bigger Than the McWhopper: McDonald’s Leads Hunger Campaign

Sep 21, 2015 | Brands

Today, September 21, is the International Day of Peace. Organizations, companies, and brands across the world, including burger chain rivals McDonald’s and Burger King, along with several big corporations, have come together to seek donations for the World Food...

KFC’s Colonel Rebranding

Sep 17, 2015 | Brands

Over the last few months, you may have noticed a change in Kentucky Fried Chicken’s advertising. In an effort to update the chicken chain’s image, they have ironically traveled back in time and resurrected the founder of the company, Colonel Sanders. This...