Over all, we feel this Super Bowl was a tad lackluster. Sunday night produced a low-scoring football game with a moody, alternative rock headline band for the halftime performance, and no real memorable commercials—except for Mountain Dew’s PuppyMonkeyBaby, which was so disturbing that it was almost impossible not to remember it.
Budweiser didn’t pull on our heartstrings this year with the puppies and Clydesdales the way they have in the past, and even the Doritos commercials, which are usually ranked top 5, were underwhelming. That being said, we feel that the best—and cheapest— advertisement was when Peyton Manning mentioned the brand name Budweiser during his post-game interviews, not once, but twice! Peyton was in no way paid by Anheuser-Busch and those mentions were not sponsored. According to Apex Analytics, those two mentions generated an estimated $3.2 million in advertising for Anheuser-Busch, and the tally keeps growing as the buzz of his brand mentions continue. This was a huge score for the brand, considering companies were paying around $5 million for 30 seconds of commercial time.
And, just behind Anheuser-Busch may just be Papa John’s Pizza. The Internet exploded after noticing that rather than seeking out teammates or family members right after the big win, Manning reached out to none other than the pizza chain’s founder John Schnatter for a hug and kiss on the cheek. With Manning already serving as a spokesman for the brand, we think Papa John’s won big with this extra attention that had fans buzzing.
What was your favorite Super Bowl commercial? Which was your least favorite? We’d love to hear from you!