Another Super Bowl has come and gone and rightfully so, the buzz is all about the ads! Overall, we thought the advertising was a bit unimpressive this year. However, R&M took an office poll and these are our favorites:
1. Budweiser Clydesdales "Brotherhood" – I think we can all agree that if this spot didn’t tug at your heart you might be cold as ice. As if seeing a baby Clydesdale wasn’t cute enough, the moment when he and his past owner reunited put the cuteness scale over the top. These ads are an annual favorite, and this one did not disappoint.
2. Chrysler Ram Ode to Farmers – "Powerful" would be the word we’d use to describe this ad. If you didn’t have an appreciation for the hard work that American farmers put in every day, you hopefully do now. A picture is worth a thousand words, and the images of farmers used to go along with Paul Harvey’s flawless narration were perfect.
3. Doritos "Goat 4 Sale" – A "Crash the Super Bowl" finalist, this ad was hilariously weird and silly. A pet goat that’s obsessed with Doritos? Who woulda thought? The goat’s epic scream when he discovered there were no more Doritos was laugh-out-loud funny.
4. Jeep "Whole Again" – Narrated by Oprah, this was another tearjerker. Patriotism is a subject that we think every American can relate to in some way whether we personally know people who are currently fighting overseas or not. Military reunion videos always receive high views on YouTube, and this spot had the best of them. The message was inspirational, the music was wonderful and Oprah’s recognizable voice was really the cherry on top.
5. Samsung "The Next Big Thing" – Starring the hilarious Paul Rudd, Seth Rogan and Bob Oedenkirk, this spot used humor to riff on the themes of other ads in only a way that these actors can. You know what you’re getting with Rogan and Rudd, and they were true to their characters the whole time. The LeBron James cameo wasn’t bad either.
6. Oreo’s Twitter Blackout Ad – Okay, so this wasn’t technically a Super Bowl ad, but it may have been the overall winner of the day. At the beginning of the 3rd quarter, half of the stadium lights went out in the Superdome for an extended period of time. While workers frantically tried to restore power, Oreo took advantage of this buzz-worthy moment and took a huge risk when it tweeted an ad related to the blackout. A simple picture that read "You Can Still Dunk In The Dark" was retweeted more than 14,000 times. It was perfectly timed and extremely appropriate. What’s even greater is the story behind how it was executed so well. Read it here.