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It has to be challenging for a non-profit like the American Red Cross to market donating blood without being completely morbid and uninviting. That’s why this campaign created by a group of students in Brazil is so intriguing. As we know, video and computer games are incrediby popular with the younger demographic so these students encouraged the Red Cross to partner with the biggest first person shooter/battle video games. The concept? Any time your character dies in the game, you must give more blood to get a new life. Check it out.