As we’ve mentioned before, ensuring that your advertising campaign has “legs” and longevity can be the difference between success and failure. In other words, once the initial buzz wears off, what’s going to keep the campaign rolling? Example: Snickers.

On the heels of their wildly successful Super Bowl ad called “Game”, starring Betty White and Abe Vigoda, Snickers has continued to “wow” audiences with its follow-up ads. The current spot, aptly titled “Divas”, features two international superstars Aretha Franklin and Liza Minnelli doing what they do best: acting like divas. The ad is hilarious, witty and speaks to a broad audience, reminding them to satisfy their hunger with a Snickers bar. For your viewing pleasure, we’ve included the ad below. Props to Snickers for keeping the buzz of this clever campaign alive