Today we want to tell you about some of the work we’ve been doing with a wonderful local organization, Susan G. Komen for the Cure Coastal Georgia. We’re sure you’re familiar with the Susan G. Komen brand and the huge "Walk for the Cure" race that happens every spring, but R&M has been tasked with spreading the word about all the other valuable work that the local chapter does, which often goes unnoticed. We have been working closely with Beth Desloges, Executive Director at Susan G. Komen for the Cure Coastal Georgia, and have enlisted the help of several media outlets in Savannah and the surrounding areas. Everyone is on board and we couldn’t be happier!
We are trying to spread the message that the funds raised by and donated to Komen Coastal Georgia go right back into programs that provide breast health education, screening and diagnostics to underinsured and uninsured women in the nine-county area (Bryan, Bulloch, Camden, Chatham, Effingham, Glynn, Liberty, Long and McIntosh). Many people only think about the race when they hear Susan G. Komen, but we want to also let people know that the local affiliate is fighting breast cancer every day right here in our community.
In the past two years alone, Komen Coastal Georgia has funded 1,046 mammograms, 1,039 clinical breast exams and 424 diagnostic services resulting in the detection of 73 local breast cancer cases. Their focus for 2013 is African-American and Latina populations (African-Americans have lower incidence rates but higher mortality rates, many of the Komen funded programs target these populations specifically to provide early detection services).
This is where we step in. Our public relations efforts so far have included television morning show interviews, PSA’s for both radio and television, print articles and more in the works. We’re hopeful that our efforts will initiate awareness with the end result being more donations, a vital part of this organization’s livelihood. If you haven’t yet, we invite you to visit www.komencoastalgeorgia.org to learn about breast cancer prevention and early detection and ways you can help fund this incredible local organization.