The Super Bowl is a little over a week away, and we are getting excited! Yes, the Super Bowl is a huge athletic event between the top two professional football teams in the country, but it is also a huge event in the advertising world. This is an opportunity for companies to start the year off with a bang with the goal of being the most memorable Super Bowl commercial.
Competing to be the best advertisement during the Super Bowl comes with a hefty price tag. For airtime during the big game, you can expect to pay around $4 million for a 30-second commercial and around $8 million for a 60-second commercial. When there is a viewership of over 100 million people, many companies who can afford it see the benefit in paying the price.
There is already chatter about which brands will appear during Super Bowl XLIX, and some advertisers have already released their ads. We can expect to see ads from some regulars, including Doritos, Pepsi, Coca-Cola, Go Daddy and Budweiser. But this year, some of the usual players aren’t participating, leaving room for about a dozen new advertisers. Victoria’s Secret will have a commercial this year—only their third Super Bowl commercial in history. Nationwide’s Super Bowl ad with Mindy Kaling is their first ad appearance since 2007. And the popular cat food brand Friskies partnered with BuzzFeed on its first Super Bowl advertisement ever, based off of their popular web series, “Dear Kitten.”
Similar to last year, following the Super Bowl, the crew here at Robertson & Markowitz will review and give you the rundown on our favorites and those that left us feeling underwhelmed. We’d love to hear your thoughts too! And don’t worry—if you miss a commercial or can’t seem to recall, NBC will be posting all of the commercials on their newly created Tumblr page right after the game.