Volkswagen takes anti-texting-and-driving PSAs to a new level at a Hong Kong movie theater. Patrons waiting for their movie to begin watch a video of a car driving down a road when suddenly they all receive a text on their cellphones. While the surprisingly large number of them check the text they receive, the car veers off the road and hits a tree. It happens within just a couple seconds, which is all too similar to a real texting-and-driving situation. You can tell by the shocked looks on everyone’s faces that the ad hit home. Well done.