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Australian snack company, Fantastic Snack Foods, has taken a cue from Klondike’s famous marketing slogan, “what would you do for a Klondike bar” and brought it to a whole new level with a new outdoor/digital campaign. The campaign stars a vending machine that gives away free Fantastic Delites, which are flavored rice wafers, albeit for a small price of public humiliation. From pressing a button 5,000 times, to doing the robot and push-ups and physically bowing down to this inanimate vending machine, it appears that there are lots of embarrassing things people would do for free food. Luckily for us, they got it all on video.