- Web Development
African Pride
Website
THE CHALLENGE
African Pride is a brand led by black women offering multi-cultural haircare products. Their website was in need of a visual refresh and increased user functionality. The website lacked valuable product information, easily accessible retailer direction, and intuitive user experience touchpoints.
THE ROBMARK STRATEGY
RobMark programmed an enhanced site for African Pride featuring a variety of user-friendly touchpoints and robust product information. Users can now sign up for African Pride’s email list, read blogs with useful haircare tips, and take a personalized hair quiz to find specific products that meet their needs. Additionally, RobMark helped improve the online shopping experience of the site, wherein users are now able to purchase products through popular 3rd party retailers without having to leave the African Pride site. RobMark also created detailed SKU pages with image galleries, product details, ingredient lists, related products, and more. A store locator was also built to help consumers find which retailers in their area stock African Pride products.
THE RESULTS
African Pride’s new website with ADA accessibility gives customers a personalized experience that shares detailed product information and recommended products. With ingredient overviews, a curl glossary, custom hair quiz, and social feed, the website is built to be integrated into users’ everyday lives by equipping women to learn about their hair type and products that work best for them. The website easily facilitates both online and in-store purchases, and ultimately helps customers find exactly what they need in a seamless experience.