Digital
Print
Television

Chatham Orthopaedics

Thanks to Chatham Orthopaedics

THE CHALLENGE

Chatham Orthopaedic Associates, a regional orthopaedic practice with Georgia locations in Savannah, Pooler, Richmond Hill, Rincon, Effingham, and Claxton, was seeking a fresh campaign and corresponding marketing strategy. They aimed for clear messaging to highlight Chatham Orthopaedic physicians’ expertise and dedication in aiding patients’ recovery and pain management. Having physicians on staff with various orthopaedic specialties, they hoped to target different target audiences with varying needs.

THE ROBMARK STRATEGY

Taking into account Chatham Orthopaedics’ budget and goals for the year, RobMark put together a thoughtful marketing strategy that included television, print, and digital advertising to reach the client’s target market. RobMark’s creative team then came up with the ‘Thanks to Chatham Orthopaedics’ campaign that could be used strategically across all of these advertising mediums. The message of the campaign highlighted various target audiences and conveyed that patients can depend on the Chatham Orthopaedics team to help alleviate their pain and keep them moving.

THE RESULTS

The TV, digital, and print ads featuring the new “Thanks to Chatham Orthopaedics” creative campaign helped increase brand awareness while also increasing direct traffic to the website. Since the launch of the campaign, the practice has continued to see impressive growth.

Additionally, RobMark designed and programmed a new website for Chatham Orthopaedic Associates. You can visit the website below.

SEE FULL WEBSITE

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