If you have exciting company news that you would like to share with the public, you may be wondering where to start. First, it’s critical to ensure that your company is ready for media attention. You can find steps to take to prepare your company for a media opportunity here.
Once your team has completed those steps, you can focus on the news item at hand, and how to pack a punch that makes your story stand out among the noise. Take the steps below to present a quality announcement that gets your company heard.
Identify and Provide Quality Photos
Whether your company’s announcement is about a new hire, a charitable contribution or new product development, the media and the general public want a visual. That’s why you should have current, quality photos of the person, product or event to share with the media. Remember to properly identify photos and give the necessary photographer credit.
Highlight What Makes Your Announcement Newsworthy
What is so important about your announcement? For example, if it is about a new employee, what is unusual about their history and/or position? If your company has received an award, what is the award’s significance?
Look for New Ways to Engage With the Media
If you have an item that you think is newsworthy, you should reach out to the media. Even if the media is not immediately able to cover a story, you are helping to engage in future efforts. Remember, there is a lot happening in this world, so be committed to what you think is important, be aware of what is trending in the news cycle and find a way to show how your news matters.
Are you looking for a team that can take control of your public relations efforts and get your news seen? The experts at RobMark have over three decades of PR experience. Contact us today and we’d be happy to create a public relations plan customized to your company’s needs.