On THE MARK

There is an elite group of companies that have been around for over 100 years, and an even more elite group that have become iconic in our culture, like Coca-Cola. Since 1886, Coca-Cola has not only captured our hearts with its refreshing taste, but also its popular...

  There has been quite a bit of controversy about the upcoming Academy Awards, or “Oscars.” Over the last few days, several prominent African-American celebrities have announced their intention to boycott the 88th Academy Awards due to the lack of...

Super Bowl and advertising go hand in hand. It could be considered “the big show” for advertisers, because just as many people tune in to see the ads as they do the big game. When Frito-Lay took a big risk ten years ago and turned over the creative power...

Cord cutting: the act of cancelling subscription television services, dropping expensive channel packages, or reducing the hours spent watching pay television. This is an epidemic that is growing at an astonishing rate thanks to the increase in Internet television...

 With the continual saturation of advertising and the recent introduction of ad blocking, it has become a habit for users to pass over ads or prevent them from appearing altogether.   These habits have caused marketers to reconsider how they are attempting...

  For almost two years, advertising budgets have been shifting spend more toward digital advertising and less toward traditional advertising platforms, like television. Because of this shift of budget, analysts predicted digital advertising would eventually...

The 2016 election has already been an interesting one with 18 different candidates, not including the five who have already dropped out of the race, ranging from a first woman, senators, and governors to professors, doctors, and business executives. With just one...

Carlsberg, a brewery in Denmark, launched a line of male grooming products earlier this year that included shampoo, conditioner, and body lotion.  This month they are expanding their products to include shaving gel, aftershave, and mustache cream; just in time...