On THE MARK

Soda Can Design Evolution

It’s always fun to see how some of our favorite brands have evolved over the years, especially in regards to logos and package design. And while the shape largely remains the same, the evolution of soda can designs from 1950-2013 is very cool to see. Check it...

Famous Eyeglasses

Italian Art Director & Multimedia Designer Federico Mauro has collected some of the most iconic eyeglasses from celebrities, characters and world figures alike for his "Famous Eyeglasses" collection. So simple, yet so cool. (Via)

Pantone Releases “Celebrate Color” Infographic

Pantone, the global authority on color, is celebrating its 50th anniversary this year. In honor of this milestone, they have released a really neat infographic displaying the history of color by decade that spans from the 1960s all the way up until today. I’ll...

Psychology Behind Brand Logo Colors

Ever wonder why logos are a certain color? Think it’s just a coincidence or the designer’s preference? According to this article, it might not be. There is a certain psychology behind color choices and how colors make consumers feel about a brand or...

Readability: Serif vs. Sans Serif

One of our favorite blogs, Brandflakes for Breakfast, posted a really cool graphic from UrbanFonts.com that explains the difference between Serif and Sans Serif fonts, and when you should use them. As marketers, it’s important to understand which fonts should be...