Apr 14, 2016 | Social Media
For Facebook marketers, one of the most difficult aspects of using Facebook as an advertising medium is getting your message across in a concise way while following all of Facebook’s guidelines — specifically the 20% rule. For the past several...
Apr 7, 2016 | Social Media
Attention Facebook Administrators! You may have noticed a rather drastic change on your business page this week. You are used to seeing the “use Facebook as page” button in the top right hand corner, however, this week it disappeared! This has made...
Mar 4, 2016 | Social Media
Facebook has recently introduced a full-screen ad experience that brings products and brands to life on mobile devices. Every year the number of mobile users increases, but at the same time, the difficulty to express a compelling brand or product story via mobile also...
Dec 10, 2015 | Social Media
When it comes to business, most professionals understand the importance of networking. An excellent way to network and stay up to date on industry news—without attending lunch and learns every day—is to utilize LinkedIn. LinkedIn is a business-oriented...
Oct 22, 2015 | Social Media
Photo courtesy of AdWeek.com The digital marketing world is constantly changing and marketers are always looking for “the next big thing.” First marketers were fired up about Facebook, then they were in a tizzy for Twitter, but now it looks like they are...
Oct 5, 2015 | Social Media
The chairman and CEO of Facebook, Mark Zuckerburg, recently announced the development of a dislike button, which would allow Facebook users to express empathy for posts— such as bad news—where a like seems inappropriate. Facebook has already become a...
