On THE MARK

Facebook Creates New Snapchat Clone

  Imitation is the sincerest form of flattery, right? Well, CEO Mark Zuckerberg seems to think it is. Facebook has announced its launch of another Snapchat-inspired design, but this time it’s a standalone picture and video-messaging app, complete with...

Attention Business Owners!

  Social media has developed into a very important marketing tool that can take all businesses to the next level if used correctly. Companies that do not take advantage of social media are missing out on a demographic that is fluid in the medium. In 2015, over 65...

Rumor has it Snapchat might be developing AR glasses

  The popular disappearing photo app is reportedly working on its first augmented-reality product. Last month, Snapchat C.E.O. Evan Spiegel was photographed wearing what appeared to be a pair of dark, very circular smart-glasses prototype.  This 20 billion...

Instagram Stories—Quick Success

Introducing Instagram Stories from Instagram on Vimeo Adapt or die – that’s the way it works, right Blackberry? Well, Instagram must have seen the growing success of Snapchat and realized it must adapt. So they did with the recent launch of Instagram...

Instagram Adds New Ad Format For Allowing More Creativity

Over time, we are beginning to see more and more similarities between the advertising options available on Facebook and Instagram. Though there are still plenty of differences, one of the biggest similarities are the carousel and video options ad formats. The carousel...

No More Facebook 20% Rule! (Kinda)

For Facebook marketers, one of the most difficult aspects of using Facebook as an advertising medium is getting your message across in a concise way while following all of Facebook’s guidelines — specifically the 20% rule.   For the past several...