On THE MARK

Goodbye AdWords and DoubleClick, Hello Google Ads

Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic advertising brands, including AdWords and DoubleClick. The new lineup for Google’s advertising products consists of three brands: Google Ads,...

Google Cracking Down on Mobile Intrusive Ad Placements

Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user...

AdWords Launches Expanded Text Ads

AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for...

Pokémon Go Benefits Local Businesses

  Pokémon Go has quickly become the most popular smartphone gaming app, with an average of 26 million active daily users. It only took the gaming app 13 hours to reach the status of highest-grossing app in the U.S.  With such a phenomenon, it’s hard not to jump on the...

Clever Ads Illustrate Blind Spots

Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and alerts to prevent them. Though most new vehicles have these types of alerts, it is rare for the feature to be the main message of an advertising...