Jul 11, 2018 | Advertising
Google shocked the digital advertising world late last month with the announcement that it is rebranding its suite of iconic advertising brands, including AdWords and DoubleClick. The new lineup for Google’s advertising products consists of three brands: Google Ads,...
May 17, 2018 | Advertising, Web Development
With recent congressional hearings over data privacy and breaches causing a stir in today’s headlines, the European Union (EU) is taking its first step toward changing the way data is handled with its new General Data Privacy Regulation (GDPR). This new regulation...
Aug 25, 2016 | Advertising
Image via Search Engine Land It is obvious that mobile is skyrocketing. Fifty percent of searches are now done on mobile, and higher depending on industry. Because of this substantial and ever-growing increase, it is important to provide the best mobile user...
Aug 1, 2016 | Advertising
AdWords, Google’s online advertising service, has recently announced a big change in its search engine advertising placements. The announcement earlier this week stated a new placement offering of expanded text ads. Prior to the announcement, the maximum length for...
Jul 21, 2016 | Advertising
Pokémon Go has quickly become the most popular smartphone gaming app, with an average of 26 million active daily users. It only took the gaming app 13 hours to reach the status of highest-grossing app in the U.S. With such a phenomenon, it’s...
Jun 20, 2016 | Advertising
Collisions caused by blind spots are a common occurrence. So much so that manufacturers have started to make sensors and alerts to prevent them. Though most new vehicles have these types of alerts, it is rare for the feature to be the main message of an advertising...
