Aug 6, 2015 | Advertising
The floodgates have opened this week for advertising on Instagram. The popular photo-sharing network launched an Application Programming Interface (API) that will let advertisers use third-party platforms to schedule their own campaigns. Before now, Instagram...
Jul 17, 2015 | Advertising
There are a few different strategies advertisers can use in order to reach their target audience, and according to a recent MediaPost article, some of those strategies are trick, pray, and interrupt. The “trick” refers to native advertising, which is...
Jun 16, 2015 | Advertising
Father’s Day is coming up this weekend, and something has become rather evident over the last few days: this holiday isn’t marketed like the other parental celebration—Mother’s Day. Mother’s Day advertisements often tug on our...
Jun 8, 2015 | Advertising
The objectives of promotion are pretty straightforward: present information to consumers, increase demand and differentiate a product. We think Nivea accomplished all three of these objectives with their latest promotional video for the Nivea Doll. Coming off of last...
Mar 11, 2015 | Advertising
Millennials have been breaking the mold on typical 18–25 behaviors, making them difficult to market to. They stay at home longer, are getting married later, and are not buying cars and houses like their parents did. These different tendencies have thrown brands...
Feb 20, 2015 | Advertising
Sometimes it’s all right to be a little tongue-in-cheek when it comes to advertising. It’s a fine line to walk, but when it works, it is usually immensely successful. Take Organic Valley’s #SaveTheBros campaign for example. This campaign is...
