On THE MARK

KFC’s Colonel Rebranding

Over the last few months, you may have noticed a change in Kentucky Fried Chicken’s advertising. In an effort to update the chicken chain’s image, they have ironically traveled back in time and resurrected the founder of the company, Colonel Sanders. This...

Amazon Turns 20 and Celebrates with Prime Day

July 15 marks Amazon Prime Day! The popular e-commerce website is hosting a special event with Black Friday-esque sales in celebration of their 20th birthday. In fact, Amazon has stated that this one-day sale will be bigger than Black Friday. With Black Friday 2014...

Delta Airlines: A Viral Sensation?

If you have ever used the Internet, there is a good chance you have seen at least one meme or viral video.  Well, Delta has done the unthinkable and has managed to cram every Internet sensation into one video—their safety video.  Delta is after their...

Branded Halloween Content From Oreo

Oreo has launched an interactive campaign in the spirit of Halloween. Staged in a Tim Burton-esque lab, mad scientists at Oreo are creating “nomsters”—cute, little, delicious-looking monsters —which they are encouraging fans to name. A few...

McDonald’s Introduces Creepy Brand Mascot “Happy”

When you’re McDonald’s, there’s a lot you can get away with. A terrifying children’s mascot may not be one of them. As part of its rebranding efforts to make its Happy Meals healthier, the company introduced a mascot aptly named Happy with a...