Oct 4, 2013 | Public Relations
This is an interesting way to create buzz for your new product. By now you probably have heard that Burger King is rolling out revamped french fries called "Satisfries" that claim to be healthier than their regular fries and their strong competitor,...
May 30, 2013 | Public Relations
A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet rescue and adoption program, so it sent its cute furry adoptees to do the job for them. The pups were placed into local parks with leashes and...
Feb 14, 2013 | Public Relations
Today we want to tell you about some of the work we’ve been doing with a wonderful local organization, Susan G. Komen for the Cure Coastal Georgia. We’re sure you’re familiar with the Susan G. Komen brand and the huge "Walk for the Cure"...
Jan 3, 2013 | Public Relations
In the age of local review sites like Yelp and Google Places, it’s nearly impossible to control when someone writes a poor review about your business. Obviously, it is not a possibility for a business owner to remove negative comments from these sites, and for...
Aug 10, 2012 | Public Relations
It has to be challenging for a non-profit like the American Red Cross to market donating blood without being completely morbid and uninviting. That’s why this campaign created by a group of students in Brazil is so intriguing. As we know, video and computer...
Jul 24, 2012 | Public Relations
Let’s face it; pitching to media isn’t easy, especially when you think that the media you are pitching to receives an overwhelming number of press releases a day that are directly competing with yours for attention. Writing the perfect press release is...
