On THE MARK

+Kota’s “Invisible Owner” Campaign

A pet shop chain in Mexico called "+Kota" needed a budget-friendly yet effective way to bring awareness to its pet rescue and adoption program, so it sent its cute furry adoptees to do the job for them. The pups were placed into local parks with leashes and...

Managing Your Online Reputation

In the age of local review sites like Yelp and Google Places, it’s nearly impossible to control when someone writes a poor review about your business. Obviously, it is not a possibility for a business owner to remove negative comments from these sites, and for...

Red Cross Campaign Trades Blood for Video Game Lives

It has to be challenging for a non-profit like the American Red Cross to market donating blood without being completely morbid and uninviting. That’s why this campaign created by a group of students in Brazil is so intriguing. As we know, video and computer...

25 Most Overused Words and Phrases in Press Releases

Let’s face it; pitching to media isn’t easy, especially when you think that the media you are pitching to receives an overwhelming number of press releases a day that are directly competing with yours for attention. Writing the perfect press release is...

KBRS, Inc. to be Featured in Savannah Morning News

When we say we serve clients of every industry, we mean it. One of our industrial clients, KBRS, Inc., specializes in making shower bases and components to use as an alternative to the mortar and liner shower pans that one would normally use when remodeling your...