On THE MARK

Attention Facebook Administrators!

 Attention Facebook Administrators! You may have noticed a rather drastic change on your business page this week. You are used to seeing the “use Facebook as page” button in the top right hand corner, however, this week it disappeared! This has made...

Facebook Canvas

Facebook has recently introduced a full-screen ad experience that brings products and brands to life on mobile devices. Every year the number of mobile users increases, but at the same time, the difficulty to express a compelling brand or product story via mobile also...

LinkedIn Faux Pas

When it comes to business, most professionals understand the importance of networking. An excellent way to network and stay up to date on industry news—without attending lunch and learns every day—is to utilize LinkedIn. LinkedIn is a business-oriented...

Will Instagram Surpass Twitter?

Photo courtesy of AdWeek.com The digital marketing world is constantly changing and marketers are always looking for “the next big thing.” First marketers were fired up about Facebook, then they were in a tizzy for Twitter, but now it looks like they are...

How To Use Periscope for Business

Are you looking for a new way to reach and engage your customers? Social media platforms offer a variety of opportunities to connect and engage with current and prospective customers. The social media landscape is always evolving, and there is no right answer as to...