On THE MARK

How Your Brand Can Benefit From IGTV

As you have probably seen on your Instagram feed or in recent headlines, Instagram is taking a jab at YouTube by now offering long form, vertical videos on its new standalone app, IGTV. Instagram has proven itself to be a place for not only everyday people and...

How Facebook’s Recent News Feed Algorithm Could Affect You

Even though Facebook’s revenues are increasing, it’s no secret that engagement has declined. There is less personal content being shared between users due to the over crowding of posts from businesses and media publishers, as well as the controversies surrounding...

Snap Map. Love It or Leave It?

Last week, Snapchat released a new feature called Snap Map. Snap Map is an opt-in location sharing function that allows users to share the location of posted Snaps on Our Story, which is viewable by their friends. Once the app is open on your phone, all you have to do...

Fake News Beware

It’s no surprise there are plenty of fake news stories on the Internet, but in order to help readers see different perspectives and read facts instead of false news, Facebook has started testing a new feature that will show its users a variety of articles...