Feb 3, 2015 | Advertising
Another Super Bowl has come and gone, and a big “Congratulations” goes out to the New England Patriots on their victory over the Seahawks. Now that that is out of the way, let’s talk about the ads. There was a strong theme throughout...
Jan 29, 2015 | Advertising
A large polar bear escaped and was wandering around London on Tuesday, terrifying residents! Luckily, it was all just an advertisement! That’s right, a live action advertisement. The eight-foot-tall animated bear meandering through the city was all part of an ad...
Jan 22, 2015 | Advertising
The Super Bowl is a little over a week away, and we are getting excited! Yes, the Super Bowl is a huge athletic event between the top two professional football teams in the country, but it is also a huge event in the advertising world. This is an opportunity...
Dec 22, 2014 | Advertising
The term “video advertising” encompasses a wide range of ad products. Not only does it include pre-roll, mid-roll and post-roll ads—video ads showing before, during and after another online video (think about the ads shown before YouTube videos or...
Dec 5, 2014 | Advertising
Coca-Cola recently announced that they would be getting into the milk business. Seems a little out of the blue for the world’s top soft drink company to be selling milk. Like some of Coke’s other branded products like Powerade, Minute Maid or Dasani...
Nov 26, 2014 | Advertising
It is second nature for companies and brands to make short thirty-second or sixty-second television commercials. But it has also become common for companies and brands to release online-only videos, which are typically extended versions of the TV commercials, and it...
