New Balance Celebrates Unique Style with Artificially Intelligent Billboards

Oct 15, 2018 | Advertising, Marketing

Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the world to attend shows and events from fashion’s most coveted designers. Over the years, New York Fashion Week has turned into a...

5 Digital Marketing Trends You Can’t Ignore in 2019

Sep 27, 2018 | Marketing

With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As this technology evolves, so do consumers, and it is crucial for marketers to keep up with these changes to ensure that...

Direct Traffic Surpasses Facebook Referral Traffic

Jun 11, 2018 | Marketing

Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making “mobile” and “social” go hand in hand. However, a recent study from Chartbeat.com found that direct traffic surpassed Facebook referrals for...

The Importance of Blogging

Sep 8, 2016 | Marketing

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company...

Content Consumption Differences between Generations

Aug 20, 2015 | Marketing

Millennials are a complex generation that, unlike other generations, aren’t set by an exact date range—though that depends on whom you talk to—but are considered to be those who were born in the 1980s-1990s. They are diverse, educated, and...

Resurgence of Email Marketing

Jul 23, 2015 | Marketing

What once was popular will be again—older names are coming back, past fashion is returning, and record players have become hip once more. Another part of history that is repeating itself is certain marketing trends. Before social media, email was one of the only...