Pepsi Invades Coca-Cola’s Hometown Before Super Bowl LIII

Jan 24, 2019 | Advertising, Marketing

From the Falcons and Braves to Coca-Cola and Chick-fil-A, Atlanta is used to seeing red in advertisements across downtown. However, as the Super Bowl LIII inches closer and closer, Coca-Cola’s biggest rival PepsiCo is invading the city with its bright blue...

Facebook Launches Holiday Pop-Up Shops in Macy’s to Promote Small Businesses

Nov 13, 2018 | Brands, Marketing, Social Media

Whether from scrolling through Facebook feeds or looking through photos on Instagram, millions of users discover new and up-and-coming brands every day that are using social media as a major platform to sell their products and services. This holiday season, Facebook...

New Balance Celebrates Unique Style with Artificially Intelligent Billboards

Oct 15, 2018 | Advertising, Marketing

Last month, New York Fashion Week brought thousands of editors, celebrities, influencers, everyday people, and more from all over the world to attend shows and events from fashion’s most coveted designers. Over the years, New York Fashion Week has turned into a...

5 Digital Marketing Trends You Can’t Ignore in 2019

Sep 27, 2018 | Marketing

With continuous developments in social media, artificial intelligence, mobile search, and more, the world of digital marketing is ever-changing. As this technology evolves, so do consumers, and it is crucial for marketers to keep up with these changes to ensure that...

Direct Traffic Surpasses Facebook Referral Traffic

Jun 11, 2018 | Marketing

Traditionally, people who arrive to websites from a mobile device did so most frequently through the use of Facebook, making “mobile” and “social” go hand in hand. However, a recent study from Chartbeat.com found that direct traffic surpassed Facebook referrals for...

The Importance of Blogging

Sep 8, 2016 | Marketing

If you haven’t noticed lately, blogging has become a marketing strategy that many businesses are putting into use. Blogging is used for many different reasons, but why has it become so important? Blogs give readers a conversational feel; it makes the company...