On THE MARK

How to Protect Yourself and Your Business from Online Hackers
With recent news of both local and national businesses falling victim to hacking and cyber breaches, you might be worried about the safety and security of your own company’s online data. As technology continues to evolve and more industries become reliant on the web,...

Digital Marketing Strategies for the Olympic Games
Every four years, hundreds of millions of viewers tune in as the world's best athletes gather to compete in arguably the most highly anticipated and colossal sporting event on the planet: the Olympic Summer Games. That is, until the summer of 2020. Like many other...

The Benefits of Search Engine Optimization
Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...

Is Remote Working Here to Stay?
Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch...

How Social Media Has Changed the World of Advertising
96% of Americans own a phone of some kind, and 257 million people are forecasted to have social media in 2023. What better way to advertise your business than through the platforms that your customers are using most? Marketing through social media has helped many...

4 Online Resources for PR Professionals
Everyone knows that taking advantage of every resource available to you is the smartest way to conduct business and become more successful. PR practitioners are no exception to this. There are tons of great, helpful tools out there that can be used to make the lives...

Facebook Dark Mode: Here’s What You Need to Know
Recently, dark mode features have become increasingly popular among apps developers and technology users. This feature has numerous benefits and is now a staple along with any new update or rollout. The Facebook Company has released this option in a number of its...

5 Webinars for Marketers to Attend in 2020
During this time of working from home and social distancing, it's important to stay motivated and keep up with the constant changes in the world of communications. One easy way to stay in the loop and keep your skill set sharp is through the emerging world of...

5 Social Media Tools Every Marketer Should Know
Do you feel overwhelmed when it comes to implementing your social media marketing strategy? Have no fear! There are plenty of tools to help make your social media marketing strategy easier! From content creation to scheduling to the tricks of the trade, here are a few...
LinkedIn Launches New Conversation Ads
This week, LinkedIn announced a new message-based ad format that uses conversations to deliver a customized ad to each user. The Conversation Ads are an extension of the existing Message Ads (previously named Sponsored InMail) and feature a “choose your own path”...