On THE MARK
Benefits of the Press Release
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you're hosting a fundraising event, announcing exciting additions to your team,...
Tips and Tricks for Your Email Marketing
Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more. As with any of your other marketing tactics, it's critical to develop a strong...
Is Your Website ADA Compliant?
The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee...
The Evolution of Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...
How to Protect Yourself and Your Business from Online Hackers
With recent news of both local and national businesses falling victim to hacking and cyber breaches, you might be worried about the safety and security of your own company’s online data. As technology continues to evolve and more industries become reliant on the web,...
Digital Marketing Strategies for the Olympic Games
Every four years, hundreds of millions of viewers tune in as the world's best athletes gather to compete in arguably the most highly anticipated and colossal sporting event on the planet: the Olympic Summer Games. That is, until the summer of 2020. Like many other...
The Benefits of Search Engine Optimization
Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...
Is Remote Working Here to Stay?
Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch...
How Social Media Has Changed the World of Advertising
96% of Americans own a phone of some kind, and 257 million people are forecasted to have social media in 2023. What better way to advertise your business than through the platforms that your customers are using most? Marketing through social media has helped many...
4 Online Resources for PR Professionals
Everyone knows that taking advantage of every resource available to you is the smartest way to conduct business and become more successful. PR practitioners are no exception to this. There are tons of great, helpful tools out there that can be used to make the lives...