On THE MARK
Product Placement and Brand Ambassador Marketing Strategies are on the Rise
Non-traditional advertising has been on the rise over the years in attempt to reach the conditioned consumer whose habit is to tune out advertisements. Product placement and brand ambassadorships have provided a new opportunity to reach these consumers. Product...
The Mother of Outdoor Campaigns
Sometimes we forget about all the sacrifices our moms have made for us over the years, like not drinking for nine months or constantly picking up after us. Maybe she deserves more than just a card this year. Well, an agency in New York set the bar high with its latest...
Place Video Facebook Ads More Like TV
TV has always been a powerful medium. You can see it, hear it, and reach a large amount of people with it. Over the last few years, the television market has become so fragmented—thanks to hundreds of channels and streaming devices—that it is getting...
No More Facebook 20% Rule! (Kinda)
For Facebook marketers, one of the most difficult aspects of using Facebook as an advertising medium is getting your message across in a concise way while following all of Facebook’s guidelines — specifically the 20% rule. For the past several...
Attention Facebook Administrators!
Attention Facebook Administrators! You may have noticed a rather drastic change on your business page this week. You are used to seeing the “use Facebook as page” button in the top right hand corner, however, this week it disappeared! This has made...
It’s not Easter without Cadbury
There have been several major Cadbury Crème Egg campaigns over the years, including “Don’t get caught with egg on your face,” “Here Today, Goo Tomorrow,” and “How Do You Eat Yours?” These campaigns were prominent in the...
Facebook Canvas
Facebook has recently introduced a full-screen ad experience that brings products and brands to life on mobile devices. Every year the number of mobile users increases, but at the same time, the difficulty to express a compelling brand or product story via mobile also...
Robertson & Markowitz Advertising Campaigns Receive International Recognition with MarCom Awards
The winning commercial Savannah, GA – Savannah-based Robertson & Markowitz Advertising and Public Relations, Inc. is receiving international recognition for their work with client Savannah/Hilton Head International. The MarCom Awards, an international...
Snickers Proves Fails Happen When You’re Hungry
The front cover of the latest Sports Illustrated swimsuit issue is generating buzz because it features a plus size model for the very first time. But it’s not the only part of the magazine that’s stirring up some chatter. The back cover is becoming the...
Our Favorite Super Bowl Ad
Over all, we feel this Super Bowl was a tad lackluster. Sunday night produced a low-scoring football game with a moody, alternative rock headline band for the halftime performance, and no real memorable commercials—except for Mountain Dew’s...