On THE MARK
Katey LeZotte Named Vice President of RobMark — Web · Advertising · PR
RobMark WEB • ADVERTISING • PR, an award-winning, full-service, web, advertising, public relations, and marketing firm, has named Katey LeZotte as the company’s Vice President. LeZotte has been with the firm since 2015 and previously served as director of client...
Rest in Peace, Internet Explorer (1995-2022)
After nearly 27 years, Internet Explorer—the once reigning web browser—was officially retired on June 15, 2022. While Internet Explorer (IE) has experienced a steady decrease in popularity in recent years, some still regard the "death" of the browser as the end of an...
The Basics of Branding
In the past, some may have thought that a company's brand was just its logo, tagline, and color scheme. While those elements are undoubtedly important for establishing a brand, an effective and successful branding strategy should encapsulate much more. Creating and...
Benefits of the Press Release
Regardless of your industry, distributing a well-crafted and timely press release is an affordable yet effective method of gaining positive publicity for your brand or business. Whether you're hosting a fundraising event, announcing exciting additions to your team,...
Tips and Tricks for Your Email Marketing
Regardless of the size or nature of your business, email marketing is a useful tool for reaching and building your target audience, selling your products, promoting your brand, and more. As with any of your other marketing tactics, it's critical to develop a strong...
Is Your Website ADA Compliant?
The Americans with Disabilities Act (ADA) is a comprehensive civil rights law prohibiting discrimination against individuals with disabilities in all areas of public life. Signed into law in 1990 by President George H.W. Bush, the ADA's primary purpose is to guarantee...
The Evolution of Public Relations
From 24 hour news channels to the rise of social media, public relations (PR) continues to adapt with whatever the world throws at it. Even the definition of PR continues to change with its evolving role. In past years, the industry was more focused on publicity, but...
How to Protect Yourself and Your Business from Online Hackers
With recent news of both local and national businesses falling victim to hacking and cyber breaches, you might be worried about the safety and security of your own company’s online data. As technology continues to evolve and more industries become reliant on the web,...
Digital Marketing Strategies for the Olympic Games
Every four years, hundreds of millions of viewers tune in as the world's best athletes gather to compete in arguably the most highly anticipated and colossal sporting event on the planet: the Olympic Summer Games. That is, until the summer of 2020. Like many other...
The Benefits of Search Engine Optimization
Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...