On THE MARK

Do you want to grow your business and gain more internet exposure? SEO, or search engine optimization, has been helping businesses attract more customers by building trust and credibility while spending less money on advertising. If you’re not familiar with SEO, it’s...

Although remote work has been around for years, the pandemic has popularized the option. More and more companies – especially advertising agencies – have adopted remote working as a temporary solution to keep business moving forward during the pandemic. But as we inch...

96% of Americans own a phone of some kind, and 257 million people are forecasted to have social media in 2023. What better way to advertise your business than through the platforms that your customers are using most? Marketing through social media has helped many...

Everyone knows that taking advantage of every resource available to you is the smartest way to conduct business and become more successful. PR practitioners are no exception to this. There are tons of great, helpful tools out there that can be used to make the lives...

Recently, dark mode features have become increasingly popular among apps developers and technology users. This feature has numerous benefits and is now a staple along with any new update or rollout. The Facebook Company has released this option in a number of its...

During this time of working from home and social distancing, it's important to stay motivated and keep up with the constant changes in the world of communications. One easy way to stay in the loop and keep your skill set sharp is through the emerging world of...